Last Updated: [Insert Date, e.g., May 18, 2026]

Tianjin Yinliya New Energy Technology Co., Ltd. (“Yinliya,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website www.yinliyagroup.com (the “Website”) or interact with us through email, contact forms, or other communication channels.

By using our Website or submitting information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

1.1 Information You Provide Directly

  • Name, company name, job title
  • Email address, phone number, and country of residence
  • Project specifications, product inquiries, and quotation requests
  • Any other information you voluntarily submit through our contact forms, product inquiry forms, or email communications

1.2 Information Collected Automatically

  • IP address, browser type, operating system, and device information
  • Pages visited, time spent on pages, referring URLs, and click behavior
  • Cookies, web beacons, and similar tracking technologies

1.3 Information from Third Parties

  • Information obtained from business partners, trade shows, or referrals
  • Publicly available information from professional networks (e.g., LinkedIn)

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Responding to your inquiries — providing product information, quotations, samples, and technical support
  • Order fulfillment and customer service — processing orders, managing logistics, and providing after-sales support
  • Business communication — sending you product updates, industry news, and marketing communications (only with your consent where required by law)
  • Website improvement — analyzing visitor behavior to improve our content, user experience, and SEO performance
  • Legal compliance — meeting our obligations under applicable laws and regulations
  • Fraud prevention and security — protecting our Website and users from fraudulent or malicious activity

3. Legal Basis for Processing (GDPR Compliance)

For users in the European Economic Area (EEA) and the United Kingdom, we process your personal data based on the following legal grounds:

  • Consent — when you voluntarily submit information through our contact or inquiry forms
  • Contract performance — when processing is necessary to fulfill a business contract or pre-contract communication
  • Legitimate interest — for business development, customer relationship management, and website analytics
  • Legal obligation — when required by applicable laws and regulations

4. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Essential cookies — required for basic website functionality
  • Analytics cookies — such as Google Analytics, to understand how visitors use our site
  • Marketing cookies — to deliver relevant content and track campaign performance (only with your consent where required)

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:

  • Service providers — trusted third parties who assist us with website hosting, email marketing, logistics, and analytics, under strict confidentiality obligations
  • Business partners — distributors, agents, or freight forwarders involved in fulfilling your order or inquiry
  • Legal requirements — when required by law, court order, or government request
  • Business transfers — in the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction

6. International Data Transfers

Yinliya is headquartered in China. If you are located outside China (including in the EEA, UK, USA, or other jurisdictions), please be aware that your information may be transferred to, stored, and processed in China or other countries where our service providers operate.

We take appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy and applicable data protection laws.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Typical retention periods include:

  • Inquiry and quotation records: 3 years after last contact
  • Order and contract records: 7 years (for tax and audit compliance)
  • Website analytics data: 26 months (Google Analytics default)
  • Marketing communication subscriptions: Until you unsubscribe

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Right to access — request a copy of the personal data we hold about you
  • Right to rectification — correct inaccurate or incomplete information
  • Right to erasure — request deletion of your personal data (“right to be forgotten”)
  • Right to restrict processing — limit how we use your data
  • Right to data portability — receive your data in a structured, machine-readable format
  • Right to object — object to processing based on legitimate interest or for direct marketing
  • Right to withdraw consent — withdraw consent at any time where processing is based on consent
  • Right to lodge a complaint — file a complaint with your local data protection authority

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/SSL), access controls, and regular security reviews.

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to notifying affected users promptly in the event of a data breach involving personal information.

10. Children’s Privacy

Our Website is intended for B2B business users and is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us, and we will promptly delete such information.

11. Third-Party Links

Our Website may contain links to third-party websites, including social media platforms, partners, or industry resources. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any third-party site you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last Updated” date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.

For significant changes, we may notify you by email or prominent notice on our Website.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Tianjin Yinliya New Energy Technology Co., Ltd.

Email: [email protected]

Tianjin Office: 5th Floor, Huamao Center, Binhai New Area, Tianjin, China

Hebei Production Base: Jindi Industrial Park, Quancun Town, Dacheng County, Hebei Province, China

We are committed to addressing your inquiries within a reasonable timeframe.